Local SEO · Physical Therapy · Massachusetts
A surgeon sent someone to physical therapy today. Not to you.
Search for physical therapy in any town here and see who comes up. Mostly hospital networks, listed above a clinic that has rehabbed these shoulders for years.
Businesses that stopped waiting
What a missed referral costs a physical therapy clinic
For a physical therapy clinic, none of this ever reaches a schedule. You pay for it anyway.
A light month you would notice. None of this looks like a light month. Three different losses, one cause, all of them running while the tables are full.
The week after surgery
The evaluation that was booked elsewhere
Somebody leaves a hospital with a folded list and instructions to start within the week. They have never chosen a clinic before. They search the first name on the paper, book, and go. Nothing rang on your end.
The surgeon says pick one
The name that lost to a shorter drive
A patient asks the surgeon where to go and gets three names, yours among them. He looks all three up that night. What comes back could be any clinic in the state, with nothing of the gym floor or the hours. He didn’t decide against you.
A slow stretch in summer
The evaluation you took at the rate they set
The phone goes quiet and the month goes with it. You put it on the season. So you say yes to the case that will cancel twice a week, and to the schedule nobody else wanted. A quiet month costs you the right to turn work down.
How we work with physical therapy clinics
You stay on the floor. We do the rest.
You give us half an hour between evaluations. We take it from there.
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01
We look up physical therapy and read you the results.
The free thirty minutes go to looking. We look you up the way people in Massachusetts do when they search for physical therapy, and we read you what comes back. Who Google shows before you, and what they have that you don’t. If the honest answer is that you don’t need us, that’s the answer you get.
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02
We fix what is costing you evaluations, worst first.
We start with whatever is costing you calls right now, then work down from there in the order a stranger would run into it. Every job on that list came off your call, not off a template. And it doesn’t stop at launch — nobody down the street is stopping either.
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03
A name you don’t know books a first visit.
This is the part you can check without us. The day a name you don’t know calls you instead of the clinic down the street, nobody has to tell you it worked. We’ll still write you in plain English — what we changed and what’s next — but the phone gets there first.
What we build for physical therapy clinics
What a physical therapy clinic actually gets.
Three things we build for a physical therapy clinic, and what each one changes.
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Reviews asked for at every discharge
We will build you a review engine that asks at every discharge and replies without confirming who anyone is or what they had done, which means you get picked off the list the surgeon hands out.
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A Google profile that shows the gym floor and the hours
We will build you a Google profile that shows the gym floor patients will rehab on and your hours before and after work, which means the patient coming back all week picks you, not the hospital clinic.
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A page for every surgery you rehab
We will build you a page for every surgery you rehab that says what the first sessions look like and how far the drive is, which means the evaluation gets scheduled with you, not the chain.
Why rehab choices are different
This is not one visit. It is the same drive, several times a week, for weeks — which is why distance decides it.
Massachusetts is old and it is still working. The people who need rehab are not only the retired ones. A large share of working-age adults live with something that limits them, and they still have a commute at both ends of the day.
Whichever clinic is on the way home is the one that gets finished, not just started.
10
out of every 100 adults aged 18 to 64 in Massachusetts live with a disability (449,280).
29
out of every 100 people 65 and over live with one (378,257). Rehab is not an exception here.
47
out of every 100 workers here spend half an hour or more getting to work (1,506,408). Your address is part of the decision.
566
thousand people in Massachusetts are 75 or older (565,643).
All four figures: US Census Bureau, American Community Survey 2024 1-year estimates, via Census Reporter — adults aged 18 to 64 with a disability 449,280 of 4,418,657 (±2,475), people 65 and over with a disability 378,257 of 1,299,964 (±1,693), workers with a commute of 30 minutes or more 1,506,408 of 3,195,751 (±22,298), population 75 and over 565,643 of 7,070,467 (±1,756). Shares are rounded, and survey estimates shift between ACS vintages.
In their words
Don’t take our word for it…
Three of the businesses we work with, in their own words.
My Instagram page became the cutest thing EVER! Selling vegan sweet is already a challenge by itself, but Lure came up with a strategy and art design that skyrocketed my sales, just with an Instagram page.
I started with Lure in January, 2026. I needed a high-converting website to be able to get more clients this tax season. I could not believe how well structured the website is. This is truly a professional crew.
I’ve been with Lure since December, 2025, no regrets. Communication is flawless, personal, my conversion opportunities DOUBLED. The fact they care about my business success is what stands out the most.
Before the next discharge list
Somebody in Massachusetts needed a physical therapy clinic this week. They already found one. Let’s change that.
Thirty minutes, and it costs you nothing. We look you up the way somebody holding a discharge list would, and tell you what we see.
Somebody is being discharged this afternoon with three names on a page — tell us which towns you cover and we will start there.
You’re on the list.
We will look at your business before we call, so the 30 minutes are about you — not a pitch script.